What juice do you buy?
Normally you go to a shop and see 2 types of juices, one costs 2$, the other 1,5$. Both are 100% natural, so no reason to pay extra and you just take the 1,5$, right?
Wrong. “100% natural”, does not always refer to being 100% juice. In fact, now-a-days it means the conservations,food colour and stabilizer, as well as aroma and pectin were natural. In most cases it would say “Minimum fruit content 50%”, somewhere in small letters. In other words, the juice can be 100% “natural” yet contain only 50% fruit, or even less. The cheaper fruits are normally the ones that have less fruit components and hence, since they are mostly consist from water and flavors, are cheaper.



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