Promote, Promote, Promote… but how?

By lorelei

Promoting your company is not easy. Not only because advertising is expensive, but also because the competition is enormous. This is why I see more and more companies are using the “free gifts” trick. Basically, you still pay for advertising, only a more subtle way that sticks around longer. For example, giving your employees, colleagues and random partners promotional pens, would mean that they probably will keep and use this pen, however, since your logo is printed on it, they will get to see your ling-term advertising under their noses for many months, if not years! I still keep all the pens I once got from accidental business meetings, and must say it’s a great promotion idea, comparably inexpensive and very effective.