Ok, I’m not that much of an SEO expert.
But since it’s a subject that I wasn’t interested in at first, I have three practical hacks to share with you.
These tips allow authors to take advantage of search engine results—and no keyword research is needed.
Strong SEO is the promotion of good content
I like being incorrect, so it’s important to remember that I needed to conquer my SEO skepticism.
Since SEO can look like sketchy tricks that fool search engines at first glance, it’s a turn-off for many creative authors.
However, SEO is a vital part of content marketing since it links you to your audience. This is the bottom line.
Your audience is seeking to solve a problem or satisfy a wish. You can solve the dilemma, or you can fulfill that desire. SEO is helping you find each other.
Tim teaches all the best SEO practices you need to know, so I wanted to highlight the outcome of a search engine that you can monitor fully without any other knowledge of the subject.
Your name: the basis of your content portfolio
Your name is the most essential piece of knowledge that everyone else knows about you after they find out you’re a blogger.
And there are several ways a prospect will discover you:
- Have you been interviewed on a podcast?
- Have you written a guest post?
- Do you transfer your contact details to a simulated event?
Don’t ignore the word-of-mouth marketing.
Anyone interested in hiring you is going to Google for your name, so your content should appear on the first page of the Google search results for your character.
When you demand online spots that show what you’re doing, you can stand out as a subject matter specialist who meets the writing needs.
Let’s take a look at how the search engine results will start to show you as a blogger.
1. Your website is…
Do you want to know the first place I was considered a writer?
It was in my imagination.
It’s common for authors to discover their artistic talents in their own heads before anyone else knows they want to write for a living.
The next move is to get out of your mind and extend your writing skills to the real world.
Suppose you’re a researcher, and the first page of Google doesn’t produce results that show you can actually write well. How is anybody supposed to believe you’re the best writer to hire?
Your own website with samples shown in the search engine results for your name is the best way to develop yourself as a service provider.
You should think that something you write on social media is part of your writing portfolio.
But not just any part of your writing portfolio—the most intimate part of it.
Every tweet or LinkedIn update builds the awareness, want, and trust factors people need to do business with you.
And don’t forget the content type that offers a stranger the most full image of who you are: video.
Do you have YouTube videos that share your expertise? How about a podcast, huh?
Using your real name (or the only pen name you’re using online) in your social media profiles.
If you have a brand name that you want to gradually become synonymous with your own name, include it somewhere in your profile, but make sure your primary name is known by the search engines.
3. Your extra samples
When it comes to writing for places other than your own, start a bit.
It may be tempting to pitch articles to the most significant sites in your niche, but that’s not always the most effective approach.
Smaller platforms are typically more accessible to guest authors. Their audiences are usually made up of curious, enthusiastic people who will ultimately become members of your own audience.
In the future, when you’re ready to write for larger sites, these previous by-lines demonstrate your reputation and experience.
Additional samples can also involve writing emails to sites like Medium or Tumblr.
No crowd, huh? The first step for new authors
No crowd, huh? The First Phase of New Authors
Every writer has something in common
One day, they decided to stop thinking and start writing. Rather than ignoring their little thoughts, they knew it was time to discuss them intensely with words.
Since they decide, they’re working on their best possible concept at the moment, and they’re going to carry it through to completion.
There is no longer any “perfect subject,” “perfect angle,” or “perfect writing conditions” waiting.
You will have to create a story for people to check out and follow before you can grow an audience over time.
So, start constructing the narrative under the search term that no one can take away from you—your name.