It may seem like very distant imagery, but we can do more than you think with a voice in an email. If you ask Siri or Bixby about your most recently received e-mails, you will get them to read to you aloud. As digital assistants will soon become more and more mainstream, the voice will play an even more important role. For example, in the form of the smart home devices of Google (Google Home) and Amazon (Alexa). Gartner even expects 30% (pdf) of online searches in 2020 to be done via voice. A search that a consumer gives to a home device is likely to be supplemented in the…

Until recently, the best way to attract consumers with Google AdWords was to target the right keywords. However, how can you target the YouTube views, demographics, life choices, specific audiences in AdWords based on someone’s searches? In this blog post, we will discuss many more recent targeting methods in AdWords. Demographic targeting of household income in AdWords Whoever works with AdWords has undoubtedly heard or even worked with demographic targeting based on age, gender or parental status. Did you know that you can also specifically use your campaigns from family income? What is it? With demographic targeting, you as an entrepreneur can target the AdWords campaigns for your products to…

Yes, I have also said it in recent years that content is king. But there is nothing true about it. Because the mountains and mountains of content that we produce together all demand the scarce attention of our customers. Even that customer is not king – he is a dictator. And just as people – not always voluntarily – go down on their knees for a dictator, companies are forced to respond to their customers. The online world is about giving your attention, and content is only a means to an end. Manage your site not through content (input) but on based on outcome. What is content and who crowned…

What is Affiliate Marketing? Affiliate Marketing is a form of internet marketing where advertisers can promote their products and services through an affiliate network. Advertisers and publishers are brought together in an affiliate network. The publisher can sign up for an affiliate program and then has unique tracking links at his disposal, with which the advertiser can be promoted on the publisher’s website. Many bloggers also use this way to make money with their own blog. Remuneration structures Within affiliate marketing, various compensation structures are used, including: Pay Per Click: an affiliate receives a certain amount for each click that an advertiser receives through the affiliate. Pay Per Lead: an…

Will the results of your B2B blog continue? Good chance that you are dealing with a case of ‘transparency phobia.’ No, not perspiration phobia.  Transparency phobia. It should be clear that I have just sucked the term out of my thumb since a quick Google search on ‘transparency phobia’ does not give a single hit (edit: gave). Transparency phobia The fear of being transparent. About what you charge for a service. To say what it says on it. And above all: to give answers to questions that your (potential) customer has now or in the future. In one way or another, there is a kind of status quo within the…

You get more customers through trust, did you ever think it’s possible, in today’s world, where everyone is trying to make a quick buck and run away? If you were to ask me what is now the most significant distinguishing value of any company, then I would say trust. Or better: the extent to which customers trust you or the employees of your company. That may sound simple, but it indeed is not. Indeed, most potential customers have incurred serious trust issues in the past. To you to do something about that. But how do you deal with something like this? Trust takes time As a customer, you want to…

Email advertising is a wonderful way for you to keep in touch with your customers, learn about them and make a loyal relationship between the two of you. It may be planned to ensure your customers receive your message at a specific period and that message is delivered right into their private space: their inboxes. Few other advertising and marketing activities are these great all-rounders. With social media, it is based on chance whether your message is lost or seen into the abyss that is a homepage feed. Direct mail sent through the article is quite private, but it’s difficult to assess the results. Along with your site could be…

You may be familiar with the fact that colors can have a psychological effect on people. Colors induce certain emotions and communicate with a part of our brain (the hypothalamus), which ensures that hormones are released that influence your mood, emotions, and behavior. Colors are important for conversions Research shows that color has a massive influence on purchasing decisions. Some marketers believe that the color of a product is 85% the reason why you buy a particular product. Besides, color plays a vital role in call-to-action click-through ratios. It, therefore, seemed sensible to us to give ourselves the challenge to connect the world of color psychology and that of CTA…