This blog post is about performing a good SEO keyword research. We will go through this process step by step with you, so don’t worry, if you don’t know everything, yet. This blog post will help you find the most suitable SEO keywords for your SEO campaign, so without further ado, let’s get started. When conducting a keyword search, many bloggers often use only one source. So they choose Google Ads, Suggest or SEMrush. These SEO tools all have an enormous database, however… Each of them draws only from one source, with one type of data. It becomes much more interesting when we combine these tools and can see data…

Insight into the online paths that your customer makes to the final conversion. If you use Google Analytics to measure your conversions, then you are most likely focusing on the standard reports. You can find a lot of information about how your customers ended up on the website (information about the last interaction before the conversion takes place). But did you know that Google Analytics also makes it possible to look further than just the last interaction before the conversion took place? Focus on all interactions with your company/brand before the conversion It is very likely that customers will encounter your brand/company online in several places. For example in a…

Anyone who wants to get higher in Google’s search results with his or her website cannot ignore the one thing that influences the game like nothing else: link building. Even in 2017 link building (literally “link building”) is still one of the most critical methods to optimize your website (s) for search engines. What is link building and what are the essential points of attention nowadays? In this article, we share our knowledge and experiences! What is link building? To put it simply, link building is the placement or acquisition of multiple links to your website, so that search engines like Google will rate your site higher in the search…

Search engine optimization is a cyclic process. In this series about the SEO optimization cycle, I cover all the steps of SEO projects that focus on customer questions. In this first blog post: the SEO audit or inventory. Search engine optimization (SEO) helps organizations answer questions from customers at every stage of the customer journey. The echo of the ‘ Friends of Search ‘ conference still sounds like: “All a conversion process is a series of questions asked by a customer.” As a content specialist or web editor, you can make smart use of SEO to recognize and answer customer questions. A good marketer, of course, knows which questions are…

When developing a website, the speed of sites is not always considered. Functionality and layout have a higher priority for most projects. Sites are also becoming more and more extensive: beautiful large images and videos as background, lots of information and functionalities such as links with social media and animations. This trend can be at the expense of speed, which can have significant consequences on your website’s visibility. From the moment a website is requested via the address bar or clicked at Google, the server goes to work with a lightning-fast calculation to generate the page and send it to the user. During this time the user is waiting for…

As a blogger, you will probably have heard of the concept of Search Engine Optimization (SEO). But which issues within SEO are actually important specifically for bloggers? In this article, we will go deeper into the concept of on-site SEO, and how you can do this as a blogger. The best SEO tips in a row! Seo tips As the name actually says, on-site SEO is a collective name for all SEO matters that you arrange on your website itself. We discuss a number of methods of optimizing your blog on site, in order to get a better starting position in the search engines and to work towards a higher…