blog commenting
Blogging, Seo

Commenting is The Art of The Blog

You can write fun, blog about interesting things, and actively promote your blog via social media. And yet it does not really want to raft in terms of visitor numbers.

Blog commenting

In other words, do you want more visitors on your blog, but do not you know how well? Then respond to someone else’s blog.

What is blog commenting?

For anything that should sound somewhat interesting, we like to use the English term, and so I’m going to talk to you about ‘blog commenting.’ But do not worry: if it’s good, the following really has some value for you.

By blogging comments, we mean in old-fashioned Dutch simply the art of commenting on other people’s blog articles. Nice for the other person to get interaction on his or her blog, but how do you get more visitors?
Get more visitors with blog comments.

That works as follows. Often you can post a link to your own site in response to a blog. So the idea is easy to guess. You react, spam your link, and via that link, you get more visitors.

For a long time – true, but it is slightly more complicated. There are two important things to watch out for.

  • The blogs you respond to.
  • The kind of reaction you place.
  • Let’s take a closer look at both.
  • Which blogs should you respond to?

If we look at the blogs you respond to, it is important that they fall within your niche. The chance is then that the greatest that people who come across your link are actually interested in the topic that your blog is about.
It is also good to try and pick out the most visited blogs. From an SEO-technical point of view, these give the links that you post to your blog more value, and more visitors also means more eyes on your link.

Be careful not to exaggerate, and to promote your own site for every article on a popular blog. Preferably choose a number of blogs so that you can spread well…

How should you respond?

In addition, you must also ensure that you place the right kind of reactions. In a nutshell, it comes down to having something useful to say. A tried and tested tactic is to refer in your response to your own article that matches the article topic.
You can also ask questions, and there is also nothing wrong with just having a self-interest – apart from placing the link – you just have to mix in a discussion once in a while.

A good recipe always adds something. Therefore, focus primarily on quality and not on quality. This way you ensure that people increasingly associate your name with expertise, with all the positive consequences for your blog (and yourself) of that.

Think beyond blogs

After all, it is good not to limit yourself to blogs. Also on forums, and in discussion groups on Facebook and LinkedIn, you often have opportunities for commenting. Closed online communities where you can spar with like-minded people are certainly useful too. This way you not only create traffic but also put your blog on the map with people with authority within your niche. And since these people often have a large follower base, that gives you all kinds of opportunities to reach an even larger audience.

Moral of the story: spread your message and expertise outside of your blog, and increase your visitor numbers.

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6 Comments

  • Reply Vernon November 7, 2018 at 8:33 pm

    Informative and useful. Certainly the tip to qualitatively and not quantitatively commenting I wholeheartedly agree!

  • Reply Mike November 7, 2018 at 8:33 pm

    With my websites I focus on entrepreneurs in a certain region, namely the Gooi. There are a few other websites and groups on LinkedIn that also focus on this target group, but unfortunately there are very few discussions there. For many small businesses in particular, the Internet is still a far-off-my-bed show. Often they see the possibilities, but it does not fit in the daily work. How do you involve these people in discussions?

  • Reply lorelei November 7, 2018 at 8:34 pm

    Vernon: Thanks, in my opinion the quality is also one of the most essential parts of the story above.
    Mike: That is indeed difficult. Now the above story is initially about giving informative reactions to other people’s content, in order to increase your expertise and backlinks. Fortunately, this is also possible if no one else responds, although that naturally reduces the chance of further interaction. In your case, I would try to think something broader. For example, try to look up blogs / discussion groups that are about entrepreneurship, but not specifically in the Gooi. Or mix in the discussions on pages about other topics in Het Gooi, and try to think of an entrepreneur’s approach. Both will provide relevant backlinks, increase your reach and open the door to interesting new contacts.

    Furthermore, you can never really “force” people who are offline to go online, but you can motivate the entrepreneurs to do so by speaking their own language. Explain to such an entrepreneur, for example, that an interview on your blog and a link back to his / her own site can yield more customers. In addition, it can also help very well if you occasionally take a more extreme position on a topic on your own blog, because people are more inclined to respond.

  • Reply Carol November 7, 2018 at 8:35 pm

    I think part of this information is partly out of date. Responding to other blogs certainly helps to build your name recognition, but not necessarily for the above reason.
    Google has changed the necessary, so that links in the comment section are seen as less relevant. That was a handy trick. In addition, many webmasters can give the ‘nofollow’ relationship to this type of links, so they consciously ensure that the Google bots do not index these links.

    • Reply lorelei November 7, 2018 at 8:36 pm

      Is certainly is, Carol. It is also important for this reason that bloggers apply commenting to others selectively and qualitatively, because for the links alone you should not do it.
      The strength of the blog commenting in my eyes is mainly to increase your own visibility and expertise. As I indicated in the article: you have to have something to say!

      And the more your comments fit in the context of the site where you place them, the sooner Google will consider the link as valuable. I think that if people take this into account in ALL the links that they place somewhere (in a general sense), then they are well on their way in terms of “link building”.

      Thank you for your input!

  • Reply Chris November 7, 2018 at 8:37 pm

    What might be interesting to include in the context of blog commenting is that Google has gone through a change from Reference (links) to Content (quality) to Context (relevance). Shortly through the curve: Links + quality + relevance ensure a better starting position in the search engines.

    That said it is certainly true that the link value of blog comments has decreased considerably, but the quality and context are still taken into account when we talk about comments. For example, a blog article with a large number of high-quality comments (quality) that also fit the subject (context) can add a lot of value from SEO perspective. The search algorithm of the big G is becoming increasingly sophisticated and this does not necessarily mean that a follow-up or no follow link makes 100% the difference.

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