This blog post is about performing a good SEO keyword research. We will go through this process step by step with you, so don’t worry, if you don’t know everything, yet. This blog post will help you find the most suitable SEO keywords for your SEO campaign, so without further ado, let’s get started.
When conducting a keyword search, many bloggers often use only one source. So they choose Google Ads, Suggest or SEMrush. These SEO tools all have an enormous database, however… Each of them draws only from one source, with one type of data. It becomes much more interesting when we combine these tools and can see data from different sources.
Step 1: Look at various search sources in search of keyword suggestions
Google Ads has a rather commercial approach in determining what the right keywords are. They know very well that the user is willing to pay per click for keywords that will give their business more conversions. At the same time, Google Ads will not show other keywords that are less likely to convert.
Google Suggest and Google Related
In the SERP you can always get inspiration for your keyword research. When typing a search term in the Google search field, you always get suggestions for possible keywords. In addition to Google Suggest, you will also see some keywords related to your search term at the bottom of your screen.
KeyWord Rankings Graph
Another popular option is SEMrush, in which the recommended keywords also rank for the pages for which the keyword that you were typing.
Topic modeling based keywords
Where do you get words and phrases that often appear in the same document as those in which your keyword is contained? For this, Alchemy API is a good tool to try.
Another well-known and interesting SEO tool to find keywords is of course UberSuggest. Moz came in April this year with a successor to Open Site Explorer, Keyword Explorer.
Step 2: Select keywords that correspond to different types of search intentions that are in consultation with your content strategy
Imagine, for example, that you have a bicycle shop with a broad online range of racing bikes.
Specific keywords will be suitable to reach those people who are about to make a purchase. Possible keywords in our example: buy a road bike, bicycle parts.
Another group of SEO keywords exists for those people who are still at the very beginning of their purchasing process. They do have the intention to buy over time, but will not immediately result in a conversion for your shop. It concerns people who are looking for more information. In our example, this would be best bike manufacturers, the advantages of a carbon bike.
A third possible category of keywords could be the potential influencers. We think of keywords like “best cycling fairs in London”, “most popular cycling magazines”, “5 most interesting cycling blogs”…
Of course, depending on your content strategy, you can perfectly achieve a different layout.
Step 3: Identify Keyword Metrics of keywords
In this phase, we will note parameters for each of those keywords. What we do is we look at the search volume, how much competition there is for the particular keyword and thus how difficult it will be to rank at the top of the SERP. To estimate the CTR opportunities start looking at the other issues that are shown in the SERP (videos, ads, info in the right sidebar), score that expresses the personal interest that the keyword has for your business. The sum of these scores gives us an idea of the potential of each keyword. We can then arrange the keywords according to this score. You can do this with GoogleAds, Wordstream, KeywordTool io, Excel, Google Spreadsheets or Keywordexplorer.
Step 4: determine which keywords you will target and which content you will have to create for this.
The keyword with the highest score will be the keyword you will target for your homepage. For other keywords with a high score, you will create a new page.
Then you can set up a survey with your target group of cycling enthusiasts to hear from them what they find important when they are looking for a new bicycle or equipment.
This step-by-step plan and the tools provided will help you to prioritize your SEO keywords in a very targeted way. Good luck and as always, post your comments below!