As a blogger, you will probably have heard of the concept of Search Engine Optimization (SEO). But which issues within SEO are actually important specifically for bloggers? In this article, we will go deeper into the concept of on-site SEO, and how you can do this as a blogger. The best SEO tips in a row!
As the name actually says, on-site SEO is a collective name for all SEO matters that you arrange on your website itself. We discuss a number of methods of optimizing your blog on site, in order to get a better starting position in the search engines and to work towards a higher number of visitors.
Although meta descriptions have become less important than before, you still do well to ensure that they are properly cared for. This applies both to the meta descriptions at the site level (what is the site about) and a category or post level.
The rule of thumb for meta descriptions that you can keep as a blogger is that they must be consistent with the content that is linked to these meta descriptions. So do not set up meta descriptions filled with keywords that you want to be found on, but where you have no content posted on your blog. The algorithms of Google have been developed so far that this will only be counter-productive.
Navigation items say a lot about what content on a blog can be found. In general, navigation items are also the internal links that are present on most pages of the website. These can be menu items as well as links to specific categories or tag overviews.
Navigation items are meant for people who are looking for certain information. Give names to navigation items that can be interpreted correctly by a visitor. Today’s search engines are intelligent enough to see these menu items in the context of the overall blog, and the topics covered on this blog. Short, descriptive titles of navigation items are therefore better than long search engines-oriented descriptions.
Search engines remain pieces of software and algorithms that need signals in order to assess whether certain content is relevant. ”
Certainly, when your blog grows and will contain a reasonable number of posts, it will become increasingly easier to link individual blog posts to each other. Linking blog posts together will create an internal “spider web” of blog posts that complement each other or connect to each other. This brings logic to the search engines and will ensure that your blog gets faster on certain topics in the search engines.
Structure of individual blog posts
Search engines remain pieces of software and algorithms that require signals in order to assess whether certain content is relevant. That is why it is always advisable to build individual blog posts in a logical way.
In our opinion, however, there is a difference in approach between, for example, a blog or a webshop. With on-page SEO of a webshop, you often want to write product descriptions and informative pages about certain keywords (keywords). This is because a consumer is looking for a product or information about a product. It is therefore reasonably predictable which keywords the consumer will search for when looking for a particular product.
As a blogger you have (usually) a different approach, and you write blogs mainly for the reader (and perhaps yourself), but less for the search engines. With a product description, you focus the text on a keyword and make sure that this keyword comes back in the title, the beginning, the middle and the end of the text. With a blog article, it is much more important than the title covers the load (and possibly the keyword) and that the entire text that follows fits well with this. The signals that are sent to a search engine with blog posts will be more contextual than specific keywords that come back in the text. For contextual cues, think of interlinking, links, and likes from social media and the authority of an author.
It is advisable to use relevant images with blog posts. People are visually oriented and love that content is supported by appropriate photos. In addition, blog posts that contain “rich content” (text, pictures, videos, audio, etc.) are also greatly appreciated by search engines, because rich content often comes across more clearly to the visitor of the page in question. When using images as a blogger, you do well to give them a clear title, description and alt tag. This ensures that images can always be interpreted by the search engines and by users who can not see a picture.
By integrating a knowledge base on your blog you can distinguish yourself from similar blogs, and at the same time show that you have certain knowledge within the niche(s) in which you are active. In addition, with a glossary, you can give an extra impulse to the interlinking of your pages and blog posts, and the whole of your blog in terms of the structure becomes a lot more logical for the search engines.
You should view a glossary as a dynamic list that you supplement and adjust in the course of time where necessary. An important reason that Wikipedia is so successful in the search engines is that it is, as it were, one big spider web with logical references to topics and concepts within the same website. When you make your blog a mini-Wikipedia, this will certainly contribute to the “visibility” of your blog in the search engines.