Substack vs WordPress: Which One Should You Use in 2024?

substack vs wordpress

2024 is just around the corner! As a professional copywriting journalist, I am always on the lookout for the best content creation and publishing platforms to make my life easier. In this article, I will be comparing two popular platforms – Substack and WordPress – to help you decide which one is the right fit for you. Whether you’re a blogger, a writer, or someone who wants to start a membership site or email newsletter, this platform comparison will provide you with all the information you need to make an informed decision.

Substack vs WordPress in 2024

Here’s a comparison table for Substack and WordPress, focusing on their key features and differences to help determine which one might be better suited for use in 2024:

Comparison AspectSubstackWordPress
Primary UsePrimarily for newsletter creation and distribution.A comprehensive content management system for websites and blogs.
Ease of UseVery user-friendly, designed for simplicity and ease of writing and sending newsletters.Requires some technical know-how, especially for customization and advanced features.
CustomizationLimited customization options for newsletters and web presence.Highly customizable with themes, plugins, and code editing.
MonetizationBuilt-in monetization through paid subscriptions for newsletters.Various monetization options like ads, sponsored content, eCommerce, etc.
Ownership and ControlContent hosted on Substack’s platform; less control over data and subscribers.Full ownership and control over content and data when self-hosted.
Audience BuildingFocuses on building and managing a subscriber list for newsletters.SEO and social media integration for broader audience reach.
Content DistributionDirect email distribution to subscriber list.Content distributed via website, RSS feeds; email subscriptions can be integrated.
CostFree with a revenue share on paid subscriptions.Free to use but costs for hosting, domain, and premium themes/plugins.
SuitabilityIdeal for writers and creators focusing on newsletters and paid subscriptions.Suitable for a wide range of purposes, from personal blogging to professional websites.
Community and SupportLimited community features; support provided by Substack.Large community support, extensive documentation, and forums.

Which One to Use in 2024?

  • Substack: Best for independent writers and creators who want a straightforward, easy-to-use platform primarily for newsletters. Ideal if the main goal is to monetize through paid subscriptions and you don’t need a complex website.
  • WordPress: More suitable for users requiring a full-fledged website with extensive customization, control, and varied content types. Better for SEO, integrating various functionalities, and those who plan to scale or diversify their online presence.

Your choice should depend on your specific needs, technical comfort level, and long-term digital strategy.

Key Takeaways:

  • Substack and WordPress are both popular platforms for content creation, blogging, and publishing.
  • Substack is primarily focused on email newsletters, while WordPress offers more versatility and customization options.
  • When it comes to website building and hosting, WordPress is a more powerful platform with greater control and flexibility.
  • If you prioritize email newsletters and personalized content, Substack may be the better choice. Otherwise, WordPress offers more functionality for membership sites, blog hosting, and content management.

Content Creation and Blogging

So, you want to create some killer content and start blogging? Let’s take a look at how Substack and WordPress stack up.

Substack focuses heavily on email newsletters, making it an excellent platform for writers who want to connect with their readers on a personal level. You can easily customize your newsletters and tailor them to your audience’s interests. However, if you’re looking to create other types of content, such as blog posts and multimedia, Substack may not be your go-to.

WordPress, on the other hand, offers limitless possibilities for content creation. Whether you’re a blogger, journalist, or budding influencer, you can create any type of content you want, from videos to podcasts to in-depth articles. With its vast range of customizable themes and plugins, you can design your website any way you like.

In conclusion, if you prioritize personalized newsletters, go with Substack. But if you’re looking for a platform that offers more versatility, WordPress is your go-to in the substack vs wordpress debate.

Website Builder and Publishing Platform

Now, when it comes to website building and publishing, the two platforms have different strengths. Substack is excellent for newsletter publishing but lacks the same level of flexibility as WordPress when building a standalone website. On the other hand, WordPress shines as a website builder, and its intuitive interface and drag-and-drop functionality make it easy to create a professional-looking website even if you have zero coding knowledge.

WordPress also offers an extensive range of themes and templates, allowing for endless customization possibilities. Substack, on the other hand, offers only a few templates to choose from, making it a less versatile option for website design.

So, if you want a website that reflects your unique brand and personality, WordPress is the way to go. With its vast library of themes and plugins, you can create a website that looks and functions exactly how you want it.

Email Newsletters and Membership Sites

Now, this is where Substack really shines! If you’re looking to build your audience through personalized and engaging newsletters, Substack is the platform for you. With its built-in email distribution system, you can easily send newsletters to your subscribers without having to deal with the technicalities of email marketing.

What’s more, Substack’s subscription management system is seamless. It allows you to monetize your content through paid newsletters without any hassle. So, if you’re looking to earn some extra cash from your writing, Substack is the way to go.

However, if you’re looking for greater flexibility when it comes to membership sites and other monetization options, WordPress is the better choice. While WordPress requires the use of plugins to set up email newsletters and manage subscriptions, it offers endless possibilities for membership site functionality and other monetization options.

“Email newsletters are a powerful way to connect with your audience. Whether you’re sharing your latest blog post or promoting a new product, newsletters allow you to reach your subscribers directly and build a loyal following.”

Blog Hosting and Conclusion

Let me ask you a question. What’s the point of having a blog if you can’t control it? That’s where blog hosting comes in, folks. And when it comes to blog hosting, self-hosted WordPress is the undisputed champion in the ring. With WordPress, you have full control over your content, design, and hosting provider. It’s like being the CEO of your own website.

On the other hand, Substack is more like being a tenant in a rented apartment. They host your content on their platform, which means you have limited control and ownership. Sure, it’s convenient, but it comes at a cost.

So, which platform should you choose in 2024? Well, it depends on what you prioritize. If you’re all about creating amazing content and personalized newsletters, Substack might be the way to go. But if you value customization and control over your website, WordPress is the clear winner.

Choose Your Own Adventure

Ultimately, the choice between Substack and WordPress comes down to what you want to achieve with your blog or website. Are you a writer who’s all about building your audience through email newsletters? Then Substack might just be the platform for you. But if you want more control over your content, membership site functionality, and blog hosting, WordPress is the way to go.

So, there you have it, folks. A quick comparison between Substack and WordPress. Now it’s up to you to choose your own adventure. Happy blogging!


Q: What is Substack?

A: Substack is a platform that focuses on email newsletters and allows writers to build their audience through personalized and engaging content.

Q: What is WordPress?

A: WordPress is a versatile platform that allows users to create and manage various types of content, including blog posts, articles, and multimedia.

Q: Can I monetize my content on Substack?

A: Yes, Substack offers a seamless subscription management system, allowing you to monetize your content through paid newsletters.

Q: Does WordPress have email newsletter capabilities?

A: While WordPress requires the use of plugins to set up email newsletters, it offers greater flexibility when it comes to membership sites and other monetization options.

Q: Is it possible to customize the design of my website on Substack?

A: Substack is primarily focused on newsletter publishing and does not provide the same level of flexibility and customization options for building a standalone website.

Q: Can I host my blog on Substack?

A: Yes, Substack hosts your content on its platform. However, if you prefer more control and ownership of your blog, self-hosted WordPress is a better option.

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