Digital marketing is the most productive way to meet your target audience, drive targeted traffic to your website, generate quality leads, and eventually, close sales. The secret to understanding the following is the development of a digital marketing strategy that will promote business growth:
- How much money is to be spent on digital marketing?
- What strategies can ensure the highest return on investment (ROI)?
- What channels are going to support the funnel in high-quality leads?
- What can be done to promote the whole experience of the buyer?
- How can success really be measured?
No matter how small or big your company is, having a deep understanding of what happens when you execute your digital marketing plan is key to making better decisions that produce meaningful results. As such, getting the right resources, procedures, and people in place will only help improve your efforts to achieve your other business objectives.
Here are five strong digital marketing hacks that will help you boost your sales:
1. Develop Star Content for Digital Marketing
The trick to doing content work for you in terms of visibility, leads, and sales that you want is to make sure that you add significant value. This ensures that the subjects you’re writing about and the tips you’re bringing out are actionable and absorbed by your target audience.
One of the main errors I see businesses making is that they are producing content and thinking it will draw attention right away. Know that the content plan needs to be based on both short and long-term objectives. You’re doing a marathon, not a sprint.
There is a multitude of content forms that you can consider, so let’s look at a few and understand the advantages of each:
- Blogging—Research subjects that are currently being searched for, like hashtags that are being used by your target audience. Find a way to be part of these discussions by writing insightful blog posts.
- Infographics—Visual content is easy to absorb, so create infographics as a way to connect on your website, expand time-on-site, and input CTA (call-to-action) to let people know more about what you have to give.
- Guides and eBooks—whether you want to store your content or not, the most important thing is that they are effectively leveraged as lead magnets. You can do this without gating content because the feedback of CTAs through content pieces can also help you understand what drives interaction and what doesn’t.
Advertising on social media is a no-brainer. Let’s assume that you’re in control of generating leads for the B2B SaaS product and need to find out how you can generate sales-qualified leads that transform into opportunities—what social networks might you like to consider?
First of all, look at the three: LinkedIn, Facebook, and Twitter.
You’re going to be able to narrow down individual users, test different creatives and messages, and gather data to see what works best. Like every advertisement technique, make sure that you connect your social ads to their own landing pages and that the copy from the ad to the landing page matches. In addition, consider the following:
- Leverage your content assets to the enclosure of leads and questions.
- Make sure your message is a straightforward issue and solution.
- Create multiple creative assets to prevent ad fatigue.
Fine-tune and tweak the way you go. In other words, emphasis on development rather than perfection.
3. Establish comprehensive email marketing services
If you have the lead information obtained from your website, the next logical move is to build automated workflows that will help your lead. The trick to making successful workflows is to chart your purchaser’s path and match your email strategy with that.
Here are some key tips to keep in mind as you build the following:
- Place the contents around the life-cycle stages of your leads.
- Enable lead score so you can keep track of what drives interaction and movement from one life-cycle stage to the next.
- Segment and configure it.
- Test several subject lines and copy them.
4. Host Webinar
Get innovative with your webinars by inviting guest speakers to help co-host and even interview satisfied consumers who use your product/services. According to Xant, 73% of sales and marketing leaders say webinars are one of the best ways to generate quality leads. In reality, a single webinar might give you more than 1,000 leads.
To ensure that your webinars are successful, do the following:
Study and choose the right subject. Just as you would for your blog themes, do the same with your webinar themes—it’s searcher purpose and target audience needs, i.e., the issue you solve.
Decide on a plan to support your webinar. Unlike your other advertisements that are encouraged to provide advice or direct inquiry, webinars require at least 1-2 weeks of promotional time.
Build a variety of promotional emails, as well as reminders.
Run social ads, also search engine ads.
Only get out of the PowerPoint or Google Slides presentation. Be very open to your webinars.
Make sure that the webinar is available on-demand, and then have a series of follow-up emails and advertisements to keep the connection going, which then transforms into opportunities.
5. Drive a Hacking Growth Strategy
Growth hacking takes on the approach of checking almost all you can during the entire purchaser’s journey so that you gain clarity on what causes an interesting lead and then advance to a sale. The best thing about growth hacking is that you can apply it to any single digital marketing strategy.
Here are some examples you can use:
- A/B checking the headlines and CTAs for targeted landing pages that are connected to your ads and homepage.
- Personalize your emails by section and even by people.
- Create several content clusters for your blog posts to see which one generates the best quality leads that transform into real sales opportunities.
Strong digital marketing versus great digital marketing.
What distinguishes good digital marketing from great digital marketing is not only the willingness to spend a lot of money but to use the money to demonstrate the real problem you solve. In other words, you’re selling a solution to a simple problem, and you can explain how you can do it.
More precisely, consumers are buying from people, not businesses. Therefore being true to your strategy and staying clear of only making a transactional sale can only benefit you in the long run.
Continue to combine both your instincts and the data you collect to help excel your business. Don’t look at digital marketing just like a 1:1—money in and money out—solution. Instead, use the power of digital marketing to build visibility that stretches beyond just one piece of creativity or content. Changing your outlook on this strategy would help you keep your target customers’ needs at the forefront of your mind and, in turn, support your growth initiatives.