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    What Can I do With Data?

    Data is often called the new oil or the new gold. As if a “pot of gold” is waiting for you, because you stay ahead of the competition thanks to the data. What matters is that data is valuable. That is why companies increasingly want to do ‘something’ with data, or at least this is what you hear. But what does that mean ‘to do something with the data’? The challenge is that you do not actually know exactly what to do to get value from data. You know that you have to change something, but not exactly what. Even if you have an idea here, it is sometimes difficult…