Blogging is a way to share information, ideas, and experiences through written content on a website. It helps in building a content strategy by providing a platform to regularly publish relevant and valuable content for your target audience. This content can be used to engage with your audience, establish authority in your industry, and drive traffic to your website through search engines and social media. Additionally, blogging allows for the creation of a diverse range of content formats, such as articles, infographics, videos, and more, which can cater to different audience preferences and improve overall content strategy.