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How Video Can Boost Your Brand Reputation

How Video Can Boost Your Brand Reputation

In the modern world of mass media, trying to produce a well-made video can be quite a task, especially when you are up against designers and illustrators trying their hands at increasingly complex and ground-breaking motion graphics. However, by producing sophisticated video content, you will be tapping into something special in our age of media sharing. Video is currently the most successful form of marketing and advertising, as it’s so easy to consume and so satisfying to watch. Therefore, you should read on to discover how video will boost your brand’s reputation when you publish your own content across the web.

Professional and Trustworthy

The medium of video is itself an advanced way for a company or brand to communicate with its customers. Smaller businesses often consider the expenditure required to create a high-quality video to be an extravagant cost and leave it to the innovative, larger businesses to advertise in this way. This is a big mistake; by dealing yourself out of the market when it comes to video promotion, you’ll lose the respect garnered by those who do create them.

In short, simply possessing a professional video makes your brand trustworthy, in part because it shows that your company has the cash, the inventiveness, and the guile behind it to invest in this high-quality form of marketing. Don’t neglect videos – your brand reputation will suffer as a result. 

Quick Messaging

There’s nothing quite like a video to show off your brand, your products, and your services in a short, concise, and entertaining fashion. While multiple studies show that the written word is suffering due to the shorter attention spans created by the internet, the video is very much the victor in the online landscape. And by recognizing this fundamental fact, you, too, can harness the benefits of video to boost your brand’s reputation. 

When you’re considering what you’ll want to put in your video, you have to think of your core messaging, i.e., the absolute essentials that you’re trying to get across to customers in the space of around two minutes. When you get these right – with narration to match – you’ll be able to speak directly to your customers, while giving them something pleasing and engaging to watch as you do so.

Who Dares Wins

In the video promotion space, the company that takes the initiative to create something genuinely ground-breaking and exciting will be the company that rakes in the respect and admiration of consumers. While there are thousands of ‘brand introduction’ videos out there, very few are exciting to look at, or designed to a high standard. You can see examples of the work from www.wearefrantic.com to understand what exciting video content looks like.

So the respect of consumers is up for grabs if you’re willing to invest in a videographer and a team of graphic design, animation, and producing experts who can help you curate the video that you’re sure will tempt customers to come to your website and trade with you.

A video is a simple element of the new media landscape with a great deal of power – a power you and your business should harness in order to build a more respected and admired brand. 

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