Make money with blogging.
When you have a blog with a nice number of visitors, you can make money with blogging by placing paid content. In this article, we show you what types of paid content you can earn as a blogger.
Why paid content?
Blogs and bloggers come in many shapes and sizes. The fact is that the blogosphere has gained a huge influence on the online stage. This means that bloggers have become huge trendsetters among their followers.
This has not escaped the big brands. We are seeing a change in which many companies and brands are starting to make more use of branded content and not just betting more on mass media. Spreading a message among a targeted target group online is after all much more effective (and less costly) than expensive campaigns via traditional media such as radio and relevance.
As a blogger, you can get a grip on these new media strategies. Some critics argue that as a blogger you should not start paying content, because this can cause the blogger’s opinion to be influenced by the fact that he or she is paid and will always put a brand in a positive light. Others do not share this opinion and find – probably rightly – that paid content can fit very well with a blog (provided it is relevant content) and helps the blogger to continue to maintain a blog actively.
Placing paid content as a blogger seems to be becoming more and more accepted, and the readers of blogs can often easily see the difference between regular and paid content.
Types of paid content
There are different types of paid content that you can post as a blogger. We list the most important types for you:
Online video marketing has become a serious branch of sport within the overall marketing mix. Companies set up media agencies and agencies that specialize in distributing video content to ensure a wide range of this video content. The aim is often to let the videos go viral online, which means extra (free) exposure of the message is achieved. As a blogger, you place a video in a new blog post and usually write a number of lines of text to make clear what the video is about and to motivate visitors to watch the video.
Common fee: € 25 – € 350
Paid “guest blogs”
It may be that you as a blogger are approached by someone who wants to place a “guest blog” on your website. The message is often that you get one or more guest articles that fit the subject of your weblog. In reality, however, this often involves an online marketing agency that is looking for promotion of a customer, or that distributes the articles for SEO purposes.
If you have had requests of this kind of number of times, you often recognize a pattern in the structure of these e-mails. We encourage you to look out for placing such articles before you know the intent of the party that delivers the content.
By placing paid guest blogs with contextual value for the visitors of your blog, in principle, there is little wrong. But when the purpose of such an article is only the SEO of another, you can choose not to accept it, because Google does not like this type of content. When this type of content is sporadically placed and is only a small part of the entire stream of blogs, it will not matter much. In short, always make a good estimate yourself!
Common fee: € 25 – € 120
Editorials & Advertorials
A very interesting form of paid content for bloggers are editorials and advertorials. Here we distinguish editorials from advertorials because editorials are written by the bloggers the customer delivers themselves and advertorials. However, there is not always a very tight boundary between these forms because one customer gives a blogger a lot of space, while other customers want to keep more control over what is being written.
Editorials and advertorials can consist of various forms of content such as text, images, and video. The fee that you can receive for editorials or advertorials varies greatly. This depends, among other things, on the niche in which you are active as a blogger, the associated target group and the number of visitors.
Common fee: € 25 – € 1,500
For example, you often see this form of paid content with beauty bloggers. The blogger in question receives a package with beauty products at home and then does a review of this. Then this review is placed on the blog in the form of a blog article, video or a combination thereof. Consequence: the followers of the blog are introduced to a specific product and will identify with the product sooner because they identify with the blogger in question.
The fee for product reviews varies greatly. In one case this can be a payment “in kind,” so that the blogger receives free products, but can also go together with financial compensation that just depends on the reach and target group of the blogger.
Common fee: varies
Paid content on your blog
Are you wondering what kind of ways there are to get paid content for your own blog? Soon there will be an article on LoreleiWeb in which we give a number of useful tips. If the article is online, we will also place a link here!
Have you ever heard of the AIDA model? It is a marketing model, which you as a blogger can have a lot if you ever want to write commercial texts.
The AIDA model, what does it stand for?
AIDA (not to be confused with Aida ) is an abbreviation that stands for Attention, Interest, Desire, and Action. In our translation of the model, attention, interest, desire, and action are discussed.
As mentioned, AIDA is a marketing model. It is a step-by-step plan that you can follow when you try to put together an advertisement. This could, for example, be a poster or a banner, but the AIDA model can also be applied in a piece of text, such as an article on your blog. If you want to sell a product through such an article, for example via affiliate marketing, the AIDA model can help you with this. Let’s look at how you can use the AIDA model for such (to a greater or lesser extent) commercial text.
The four steps from the blogger’s perspective
The AIDA model starts with attention. In order for a commercial to be successful at all, you must ensure that the reader starts reading.
You can do this visually with striking typography or an eye-catching image, but also with a catchy title, intro and meta description. Do not start right about your product, but do indicate in advance that the reader will find something of value if he or she read further.
The next step is to awaken the reader’s interest in the product you are trying to sell. You do this by introducing the product and the related subject further. For example, sketch a problem situation that can be solved using the product.
In this section, it is important to mention the positive characteristics of the product, such as a low price or high quality. So-called selling points, which make this product really worthwhile.
Now it is time for step three, in which you try to bring about a burning desire for the product. Sketch an ideal image that can be achieved with the help of the product. Herewith you address wishes that the readers of your article can have, such as “never more viruses on your laptop,” “a completely weed-free garden” or “6 kilos in a week”. Remain honest, and do not promise more than the product can deliver.
The fourth and final step is action . Give your reader the opportunity to view and/or purchase the product you have written so enthusiastically about. This will almost always be done by placing a clear visible text link or button, plus any instructions. In other words, you conclude with a good call-to-action.
What’s the benefit?
The AIDA model gives you a good foundation for building up a recruiting article. You will find that it is easier to write when you have such a structure to hold onto. Moreover, the formula, which has existed for many years, has already proven its effectiveness many times. AIDA can, therefore, be used to market a product, but also to encourage other types of actions. For example, giving up for a newsletter, or signing a petition.
Do not forget the content.
Make sure that you are not only engaged in sales in an AIDA article but that you are actually offering something with content and value to the reader. The text must in itself still have a right to exist. Otherwise, it soon becomes a transparent business. And of course, not every blog article is aimed at getting something done. There are also countless other forms of articles that have just as much value for a blog as the purely appealing texts. Therefore, apply the AIDA model in moderation at the appropriate times.