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Social Video: Experiences & Tips From 500 Marketers [infographic]
Have you noticed that on social media you increasingly come across videos from companies and brands? As a campaign, in stories, as a sponsored or private message… Video marketing is on the rise, and more and more marketers are embracing this marketing form. What are their experiences with video? Where are opportunities? And what are their tips? Research into video marketing These questions are answered in the following infographic. They researched 500 marketers and asked them about their experiences and tips regarding video marketing on social media. The results are processed in the visual below. Satisfaction with the effect of video Marketers say they are very satisfied with the impact…
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7 Auction Plugins For WordPress in 2019
Are you looking for the best auction plugins for WordPress? With the right plugin, you can turn your WordPress website into a cash machine! Whether you want to build a small auction website or the next eBay, with these 7 auction plugins for WordPress you can undoubtedly go for it. Auction plugins for WordPress 1. YITH WooCommerce Auctions YITH WooCommerce Auctions is one with a wide range of features that would make eBay jealous! You can not only set up auctions with your own product catalog but also offer affiliate sellers the possibility to add products to your online auction house. You can then receive a percentage of the sales…
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Link Building – Dead or Alive?
Link building was an ever-loved source of income for SEO companies, but times have changed. Not that the construction of external backlinks is avoided, but it takes more time and effort now. And that is exactly the intention after the Google update Penguin. Link building prey for trade The keyword within the current link building is ‘natural backlinks.’ Opposite of ‘natural’ is ‘unnatural,’ and that calls for a brief historical overview. It has always been the driving force of Google to quickly give the useful results of what is being asked for. These results become better if users express their appreciation for other websites by placing a link on their…
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Smush 3.0 – The Future of Image Optimization
Smush 3.0 is now out. This new version of your favorite image optimization tool now offers a Global Image Delivery Network, WebP compression, Automatic Image Scaling, and a brand new interface. Sounds impressive, but what does that mean? Smush 3.0 has its own super-fast CDN Smush 3.0 has a lot of new features, and that is all made possible by their brand new, global server network. Smush Pro users can now deliver the Smush CDN (Content Delivery Network) to images. Servers (with a speed of 40 terabytes per second) are placed at 45 locations around the world. Closer standing servers means more speed, and more speed means a better SEO…
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Usability, the core concept around WordPress 5
Usability is a nice word. Translated to ‘ease of use,’ we come across it everywhere, from the ergonomic screwdriver to the user-friendly clock radio. In the SEO world, the website and the CMS fall into this. WordPress saw usability as a strong requirement for WordPress 5. And this is why. Website usability scores Before we examine WordPress 5, we first look at website usability. This is – simple enough – everything that makes it easy for users to hang around on web pages. Now there are easily dozens of things to mention, but think of things like a clickable logo through which one goes to the homepage accessibility of the…
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WooCommerce Apps for iOS & Android Are Officially Available
This week marks the first official release of the new mobile WooCommerce apps for Android and the improved version for iOS. WooCommerce started beta testing of the Android app late last year, and the original iOS app has been updated with additional features. WooCommerce apps for iOS and Android These new apps for iOS and Android can be considered as a nice base that is very useful for tracking eshop performance with detailed statistics and receiving alerts for new orders and product reviews. Users can not yet add or edit products, and the app does not, however, offer the possibility to switch between different web shops. These versions provide basic…
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Get Started With Marketing Automation Before It’s Too Late
At the moment, the technological possibilities are growing so fast that you have the feeling like you always walk behind. Self-driving cars, Virtual Reality, and Smart Homes become a reality more quickly than you think. While marketing gurus describe the bright future in automation for you, putting it into practice is often difficult. Few companies are already taking structured steps in the field of marketing automation. Where do you start? “The robots take over everything.” Marketing automation is unknown territory for most companies. So it takes courage to make room for marketing automation in the strategy of the company. In this process resistance often arises, because: you do not have…
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6 Ways To Make Money Off Your Blog
I think that the vast majority of bloggers dream about making money from the blog, and preferably enough to be able to live off it. And it’s not that strange. Who wouldn’t want to be able to be their own boss? Manage their own every day, and be able to work from home or anywhere else in the world? Besides, living off of something that is fun, and maybe a great hobby? Many bloggers live full time off the blog. But when you see how many people live from blog revenue compared with how many people, in fact, blog, it is a relatively small proportion who actually earn large sums…
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What Can I do With Data?
Data is often called the new oil or the new gold. As if a “pot of gold” is waiting for you, because you stay ahead of the competition thanks to the data. What matters is that data is valuable. That is why companies increasingly want to do ‘something’ with data, or at least this is what you hear. But what does that mean ‘to do something with the data’? The challenge is that you do not actually know exactly what to do to get value from data. You know that you have to change something, but not exactly what. Even if you have an idea here, it is sometimes difficult…
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GitHub Now Offers Free Unlimited Private Repositories
Good news for GitHub users: they no longer have to pay to keep their code private. Since this month the company offers unlimited private repositories (repositories) for users with a free account, with up to three collaborators. They do not have to upgrade to a Pro account for 7 dollars a month. The new policy under Microsoft Some GitHub users did not trust it at all when Microsoft bought the company last year for an amount of 7.5 billion dollars. But GitHub does not seem to be focusing so much on saving money from the small fish; the focus is more on developing the Enterprise products. The Business Cloud and…
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“Happy publishing” With WordPress 5.1!
WordPress 5.1 will replace the famous “Happy blogging” in wp-config-sample.php with “Happy publishing.” “Start blogging” will be replaced by “Start writing.” The next big WordPress update will also include some other blog “references replaced by the word” site. “These changes ensure that a lot of tutorials and documentation need to be updated. WordPress contributors are currently working to adjust the new wording in different files so that they reflect the extensive possibilities of WordPress as a “publishing platform.” A new era for WordPress “By recording this change, WordPress is no longer a simple blog platform; It is now a comprehensive publication solution. wrote Gutenberg and WordPress core contributor Gary Pendergast.…
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3 SEO Components: parts of the whole
Search engine optimization (SEO) consists of components. Wood splinters now fly here and there, because such a large open door has rarely been shattered. Does not everything consist of elements? Yes, but it is convenient to know which of these are essential and manageable. Components of a website In a previous article on SEO three parts were mentioned that are essential to be found by search engines: the text component (keywords, unique content, etc.) the indexation component (overview for visitors and search engines) the popularity component (relevant for visitors and search engines) It would have been easy to put a link to that article, but we do won’t. If the…
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How Clear Goals Impact Achievements
Imagine yourself – you’re sitting at a restaurant. You are hungry and want to eat and enjoy a good meal. So the waiter comes and gives you a menu, and in you will see a selection of over 100 dishes. Some dishes sound good, other sounds less tempting. You don’t really know what you want, then after long consideration, go to for a dish with an exotic name Grenouilles Provençale. You are not sure what it is, but you trying something new today.The waiter nods appreciative, and after a while he comes back with the meal you ordered. Now that you see it, it dawns on you that you have…
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How to Stand Out in Gmail? Renewed Promotions Tab Are Here!
The new “Gmail Promotions Tab” was introduced by Google on December 5, 2018, and gives email marketers new opportunities that you should not miss! The extension gives you extra chances to stand out within the Promotions Tab, wherein the old version of Gmail Tabs sometimes was noticed with more difficulty. The updated Tab has more visual capabilities and makes it more efficient and effective to inspire subscribers with images and offers within Gmail. Read on about how you can benefit from this immediately. The Gmail Tabs function In 2013, Google announced that emails in Gmail would be classified in the user’s inbox. The Gmail Tabs feature ensured that your emails…
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Can You Take SEO Marketing Into Your Hands?
Search engine marketing is necessary! This is easily said, but what is actually said quickly? We are talking about the means of getting websites to be found, and that does not necessarily have to be the ‘Far from my bed show’ — a look at search engine marketing. I can also do search engine marketing all by myself? The starting point when looking at search engine marketing is that we all have or use a website. In both cases, we can not do without a handy checklist. The structure of this list is based on what we have to keep in mind in order to go to a working website.…
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Is WordPress the right blog platform for you?
I often get questions about WordPress, especially via social media. Many wonder if WordPress is good and if it’s, in fact, the best blog platform. You might also wonder if WordPress is right blog platform for you? To answer that question, I have been helped by Jon Jens, who runs his blog for over 10 years now. Jon is, in fact, also my partner, so I think it’s really fun to be able to get him to contribute a blog post on loreleiweb.com! Jon is a very experienced programmer, and after we gave up our jobs and moved to Thailand, he started running his own business. He focuses on the…
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4 Marketing Mistakes That Cost You Money
Marketing is not expensive if you get back the euros you spend. Marketing campaigns will only become costly if you cannot convert the euros you spend into profit. In order to set up successful marketing campaigns, it is first important that you know what you should not do. In this article, we discuss four common marketing mistakes that can cost you money. Only when you can avoid these mistakes can you start creating profitable campaigns with long-term results. 1. You focus on the product instead of on the client One of the biggest mistakes a company can make is focusing on how great they are, instead of on how to…
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Merry Christmas to Our Blog Readers + A Surprise!
Christmas is just around the corner and the year is almost over. It’s been a remarkable year for LoreleiWeb.com blog, with new partners, new authors, and many more new followers on social media: we are pleased with how this year turned out, and we are grateful for every small milestone we managed to pass. We want to use this opportunity and wish everyone a Merry Christmas and a lot of happy festive moments in these last days of 2018! Halfway through December, LoreleiWeb.com passed a magical new milestone of 98,000 followers and fans. Incredible how more and more people discover Lorelei Web through social media, Google and other search engines.…
This is the diary of an online entrepreneur
