Was 2020 a lost year in marketing and communication? On the contrary. In many sectors, the cut went public, but we also saw a shift..

Programmatic advertising is not new in the Netherlands, but why do so few marketers know exactly what it entails? We can quickly get lost in..

We have known that personalization in advertising is more appreciated because it is more relevant for consumers. And relevance is essential to earn the viewer’s..

You need a way for customers to buy your products or services to do business online. But instead of only concentrating on the nuts and..

There’s nothing worse for an entrepreneur than to make all the efforts to create a service and a marketing campaign, just to attract customers who..