Are your rates visible on your website? Many organizations are cautious about this, but lose sight of the importance of their potential customers. Those who have come into contact with inbound marketing or online lead generation know: to generate leads via the website, offering educational content is indispensable. This does not necessarily mean to go into in-depth (technical) knowledge for which you have to produce an e-book of 30 pages. Just start by asking the sales and customer service staff what the most frequently asked questions (FAQs) of leads and customers are. And yes, guess three times what the most commonly asked question from your potential customers will be… Quanta…

At the beginning of this century, we only did two things with our mobile phone: calling and texting. And maybe calculate something with the built-in calculator. Nowadays, the mobile device looks more like a Swiss army knife: it can be used almost anywhere and for anything. The mobile device gives access to a large number of channels, varying from e-mail and push messages to websites and apps. And of course, you can still call. With all these opportunities at your fingertips, how do you elevate your mobile marketing strategy to a higher level? Consumers nowadays use many channels simultaneously during their own, self-directed customer journeys. They decide for themselves how…

How does social media work, at the beginning of 2019? What do marketers spend their time worldwide and what are they struggling with? In this article, I will share the most striking results from the latest Buffer research. Buffer ( a well known social media tool) researches social media every year. The company questions how marketers worldwide think about social media, what works, and how the industry changes. 1842 marketing professionals participated in the 2019 edition. The ROI of social media Striking: 58.8% of marketers in the survey call social media marketing “a very important” part of their marketing strategy (and 30.5% “somewhat important”). Nevertheless, 19% of respondents still have…

Have you noticed that on social media you increasingly come across videos from companies and brands? As a campaign, in stories, as a sponsored or private message… Video marketing is on the rise, and more and more marketers are embracing this marketing form. What are their experiences with video? Where are opportunities? And what are their tips? Research into video marketing These questions are answered in the following infographic. They researched 500 marketers and asked them about their experiences and tips regarding video marketing on social media. The results are processed in the visual below. Satisfaction with the effect of video Marketers say they are very satisfied with the impact…

At the moment, the technological possibilities are growing so fast that you have the feeling like you always walk behind. Self-driving cars, Virtual Reality, and Smart Homes become a reality more quickly than you think. While marketing gurus describe the bright future in automation for you, putting it into practice is often difficult. Few companies are already taking structured steps in the field of marketing automation. Where do you start? “The robots take over everything.” Marketing automation is unknown territory for most companies. So it takes courage to make room for marketing automation in the strategy of the company. In this process resistance often arises, because: you do not have…

Data is often called the new oil or the new gold. As if a “pot of gold” is waiting for you, because you stay ahead of the competition thanks to the data. What matters is that data is valuable. That is why companies increasingly want to do ‘something’ with data, or at least this is what you hear. But what does that mean ‘to do something with the data’? The challenge is that you do not actually know exactly what to do to get value from data. You know that you have to change something, but not exactly what. Even if you have an idea here, it is sometimes difficult…

Marketing is not expensive if you get back the euros you spend. Marketing campaigns will only become costly if you cannot convert the euros you spend into profit. In order to set up successful marketing campaigns, it is first important that you know what you should not do. In this article, we discuss four common marketing mistakes that can cost you money. Only when you can avoid these mistakes can you start creating profitable campaigns with long-term results. 1. You focus on the product instead of on the client One of the biggest mistakes a company can make is focusing on how great they are, instead of on how to…

Do you wish to connect with influencers in your niche? Many approach it the wrong way. Forming a relationship with local influencers is something you need to get right. Well, it’s among the best ways to grow your audience and brand. And hopefully, you’ll wind up with a few new friends too. You may even damage your blog and your brand. Before I dig into specific methods for connecting with influencers, let’s get clear about what not to do. The Incorrect Way to Approach Influencers Getting to know influencers is not about using ‘a system’ or ‘formula’ to make connections. Tools are available that allow you to set up a…