How to Improve Your PR Business With Technology in 2019

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The world of business is constantly evolving, with companies offering new products and services to help boost your revenue in innovative and exciting ways that did not exist a few years ago. However, it is important that you consider which new technology to implement and weigh up your options to avoid apps and programs becoming chaotic, and spending money on new software unnecessarily. There are a few guiding principles that will help you to navigate the current digital sphere and their various merits are summed up below.

Digital Marketing Strategy

Implementing a digital marketing strategy will help your company achieve its goals with efficiency and ease. Digital marketing should be considered as separate from traditional marketing methods because it is designed to encourage the user to engage with your company. Your digital marketing strategy should include regular ‘calls to action’ to encourage potential customers to engage fully with your brand. Social media should be central to a digital marketing strategy because it enables your company to reach new customers, engage with existing audiences, and promote your business for free. Social media is also beneficial for improving your SEO ranking, discussed below.

Improve Your SEO Ranking

The performance of your company’s website is imperative to your success because it is the first place that potential clients will look when they hear about you. Therefore, by ensuring that your company’s website is at the top of search engine results, you are reassuring potential customers that you are reliable, genuine, and better than your competitors.

To achieve this, you’ll need to pay close attention to maintaining an impressive SEO (Search Engine Optimization) ranking. Keep your website relevant and make sure that you regularly delete irrelevant and obsolete information from your web pages to avoid search engines downgrading your website within search results due to inactivity or irrelevant content. In order to regularly upload to your site, you can write blog posts to help boost your SEO position, if you don’t feel that you have time to do this it could be worthwhile hiring a freelance writer to support you instead.

Interact with Your Employees

There are dozens of apps that can help the employees of your company interact with each other. However, there are very few that can enable them to feedback to the core of their company. One app that does allow employees to give honest and open feedback to employers and managers is This application enables companies to grow and improve by respecting individual views and responding to issues that employees may raise.

Meanwhile, to help employees communicate between themselves, the following business communication apps for workplace communication are recommended:

Slack – this is an extremely popular communication tool because files, groups, and members are all completely searchable, making it easy to pull up previous conversations.

Basecamp – a great way to share ideas with other team members and clients, too.

Flowdock – an essential for project management and ensuring everything is on track.

Technology is a priceless tool for any business in 2019, and as such, these tips will help you implement an impressive strategy when using current digital media assets within your PR business. 

  1. Emma W says:

    Personally I love Slack. I’m part of a few online communities that use Slack and it makes keeping all communication in one place easy, whilst splitting everything out into subject areas. Lorelei do you have a favourite?

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