Smush 3.0 – The Future of Image Optimization


Smush 3.0 is now out. This new version of your favorite image optimization tool now offers a Global Image Delivery Network, WebP compression, Automatic Image Scaling, and a brand new interface. Sounds impressive, but what does that mean?

Smush 3.0 has its own super-fast CDN

Smush 3.0 has a lot of new features, and that is all made possible by its brand new, global server network. Smush Pro users can now deliver the Smush CDN (Content Delivery Network) to images. Servers (with a speed of 40 terabytes per second) are placed at 45 locations around the world. Closer standing servers means more speed, and more speed means a better SEO score.

WebP formatting: sharper images, and still 25% lighter

With this Smush plugin, you can now create, save, and deliver WebP images to compatible browsers. WebP images are of excellent quality and are 25 to 30% lighter than .png and .jpeg images. So: better quality and smaller files.

Wrong Size Detection & True Image Resizing

Smush 3.0 can now detect if an image is too large for the container, and then create a copy that fits – in an instant! A Wrong Size Image Finder has also been added for the ‘free’ users. If you activate it, your image will be provided with smart tips to reduce the file size.

A brand new interface

The brand new Smush 3.0 interface puts everything where it belongs – new and yet familiar. Is your site already running on WordPress 5.0? Then Smush 3.0 integrates seamlessly with your image blocks. You can view all your statistics and information directly in the new editor. Both with the free and with the premium version of Smush.

Smush image optimization

More than 1 million people use the free version of this plugin to optimize their images. However, if you want to make your WordPress website faster and improve the quality of your images, then it is definitely worth considering to upgrade to Smush Pro.

Smush Pro plugin from WPMU DEV

  • Lossless Compression
  • Strip unused data without affecting image quality.
  • Lazy load
  • Postpone images with loading until needed.
  • Bulk Smush
  • Optimize images with one click.
  • Image resize
  • Set a maximum width and height, and large images are automatically reduced when compressed.
  • Improper image detection of images
  • Find images that slow down your site.
  • Directory Smush
  • Also, optimize images that are not in the media library.
  • Gutenberg Block
  • View all Smush statistics directly in Gutenberg blocks.
  • Processes all your files
  • Smush processes PNG, JPEG, and GIF files for optimal results.
  • Fast servers
  • Smush images without delay using WPMU DEV’s fast, reliable Smush API.
  • Convert to WebP
  • Automatically display images in Next-Gen WebP.

Your website contains many images. Often you upload an image in any size and use the image in multiple positions in different sizes. This harms the Google PageSpeed ​​results because an unnecessary amount of data has to be downloaded. This results in a longer waiting time.

Smush Pro automatically optimizes your images, including those you have already uploaded. Also, the images are provided by a Content Delivery Network (CDN).

Smush is the most popular image optimization plugin for WordPress.

Smush webp vs Smush Pro webp – conclusion

Images can take up a lot of space and therefore cause delays. That is why it is essential to optimize images before putting them on your website. For this optimization, you can use an image editing program, such as Adobe Photoshop. Your files will then be made smaller, but visually the image quality will be largely preserved. In addition to a photo editing program, image optimization is also possible with WordPress plugins. An example of such a plugin is WP Smush.

How To Use Smush Webp?

Image is a multifunctional plugin that allows you to optimize and reduce images’ weight in WebP format. The plugin allows you to compress images with different compression techniques, ranging from compressing a single image to multiple images. This article will show you how to use webp – image without needing a complicated technical solution for web developers. 

Bulk Optimizer to compress their existing images

Besides, you can set the level of compression, slow loading, and timing so that certain images are served by WebP based on the file name. EWWW – IO users can use Media Library List mode to select certain images to compress and use Bulk Optimizer to compress their existing images. However, due to the lack of other image enhancement options, you will need to rely on other tools to help resize your images, such as the Image Size Adjustment Tool or the Image Size Adjustment Tool. 

Plug-in - Web pagebp how to run wordpress plugin for image optimization

If you use WordPress as your CMS, the fastest and easiest option is to get an image optimization plugin that supports WebP.

EWWW – Image Optimizer is a free open source plugin for WordPress that is available for both Windows and Mac OS X.

This WordPress plugin automatically converts your images (e.g., JPEG, JPEG – XR, PNG, etc.) as needed and shows you the WebP version in all browsers that support it. With the auto – q – auto, Cloudinary continues to deliver the selected images to the appropriate browser (if the quality algorithm they specify is optimal) and generally delivers both Web P and JPEG / X R to the appropriate browsers. You do not need to configure anything extra, as the webpgs and PNG images are stored on the CDN server so you can upload and compress them as usual, but you do need to compress them. 

If you do not use a CDN, you can maintain default mode to generate WebP images automatically. If you use it, another simple option works if you are not on WordPress (or even if it). Use the CDNs that automatically convert your images to Web P if needed (e.g., Google Drive, Amazon Web Services). 

This tool is great for dragging and dropping your images into your cloud images. Just drag them into the cloud image, and it will automatically compress. 

If someone visits your site in a browser that does not support WebP, Smush converts the image and serves it in a cloud image format. You can also create a Web P version of your images and embed them in Google’s new lightweight image format. If your browser supports Webp, it will automatically revert to the original image, if not. We will delve into the matter by combining it with the Google Cache Enabler plugin, but you can also serve any browser that supports it as long as it supports the webP image formats. 

The easiest way to convert your images to WebP and serve them in any compatible browser with Smush Pro. 

The plugin is maintained by the good people at WPMU DEV and is equipped with some clever features, including (not to be confused with) Hulk Smash, automatic optimization, and image compression, to name just a few. Imagify WebP Image Compression and Optimization is an easy-to-use plugin to convert JPEG images for your WordPress site to WebP with ease. Similar to Smush, the basic plugin can optimize unlimited images, but is completely free to use. 

 If you want to optimize the remaining images in your WordPress media library, but do not have access to on-the-fly image optimization or use modules, you can do so with the ShortPixel plugin. This plugin, which correlates with the Smush Image Compression plugin, can help reduce the image file size and the actual compression.

It even offers automatic image resizing, a method that can be used to resize images, animated or not, through multiple algorithms. On top of that, we have many other image enhancement features, including the ability to resize images and a special image size detector that can indicate unoptimized images. 

 WebP is a modern image format that can compress images to 25% more than older formats and is supported by many browsers, including Google Chrome and Android 4.0, as well as many other popular browsers.

To deliver WebP images in browsers that support this format, you need a caching plugin that can manage the delivery. We use the Cache Enabler plugin to deliver the next-gen formats supported by browsers and deliver them in combination with the optimizer. You could use this directly to specify the quota and correct quota parameters directly.

Still, since we provide Web-P images for all browsers that support these formats, we also need to combine them with a cache plugin like the Smush Compression plugin. 

We enable WebP support because we are lazy – load images, and the only thing you have to choose is the type of compression you want to use. 


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